Main Article Content

Abstract

Globalization, like communication and journalism, has influenced all aspects of human existence. The media organizations that have turned tools of maximizing profits have been founded by multi-national companies. The effect of globalization on media management in India was specifically explored in the current report. Different academics around the world interpret globalization significantly. Virtually, it is seen as the mechanism by which the international population is united into a shared structure. It is a mechanism that creates the free movement of ideas, entities, products, resources and money. Spreading information and communication technology is by far the most noticeable effect of globalization. In a particular regard to northern India, the influence of globalization on media management is a topic specifically explored in the current study that is worth studying

Keywords

Globalization journalism cultural identity media platforms advertising corporate communication corporate social responsibility

Article Details

How to Cite
Shafiqa Gul, & Bilal Ahmad Dar. (2020). THE EFFECT OF GLOBALIZATION ON MEDIA MANAGEMENT. CENTRAL ASIAN JOURNAL OF ARTS AND DESIGN, 1(1), 11-20. Retrieved from http://cajad.centralasianstudies.org/index.php/CAJAD/article/view/46

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